Copywriting case study

Problem solved! a before and after story with results

kssthumb
project:
website content and online marketing

client:
busy luxury villa owners

product:
new holiday villa, very competitive market



Client's problem Solution
huge competition big personality
  • sit-up-and-take-notice
  • welcome to paradise
  • personable, smart
  • easy to scan
  • want more web traffic Google-able
  • content - lots of it
  • 100+ keywords
  • strong traffic
  • multi-page, return visits
  • need to build trust blog
  • earns confidence
  • "Yes, we're real people"
  • a casual conversation
  • always new
  • no spare time email newsletter
  • make friends, keep them
  • reinforces relationships
  • "We're here to help"
  • creates excitement


  • So gimme gimme.
    No matter your audience, they’re all after one thing: tasty written content.

    Do you want
    writing help, website help or villa marketing help?
    Fantastic - let’s do it.