All time faves

• 12-step programme: stop killing the apostrophe
• Why you should fear stupid socks
• Why I should write your Christmas letter

Marketing – cold, hard truths

• 3AM. Car alarm outside. What do you do?
• Textbook stuff! “Features vs. benefits”
• Your site’s lost tourists and why they won’t ask for help

Brand identity

• The Winslet factor
• Obama has more fun
• Why I won’t Twitter

Freelance life

• A million girls would kill for THIS job
• The rock star elevator pitch that proved me wrong
• What the 90s taught us about copywriting